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Astronaut, pirate and penguin explorers working together on a shared space adventure

EXPERIENTIAL LEARNING. REAL-WORLD RELEVANCE.

Put your
culture
into play.

Bring workplace values to life through shared challenges, meaningful reflection and practical action.

Discuss your CulturePlay program ↗Discover how it works ↓
Culture activationEmployee onboardingOrganisational change

WHEN THE PRESSURE IS ON

Your values are written.
How are they lived?

Knowing your values is one thing. Putting them into practice is where culture takes shape.

CulturePlay puts teams inside immersive simulations that surface workplace behaviours in a safe environment. With limited resources, changing conditions and a shared goal, participants discover how they communicate, collaborate, take ownership and respond to change.

Expert facilitation helps them connect what happened in the game to what happens at work.

Safe to experimentDesigned for reflectionConnected to work

THE CULTUREPLAY EXPERIENCE

Play with purpose.
Leave with perspective.

Three connected stages turn a memorable experience into a meaningful conversation about how your people work together.

01 ↗

PLAY.

Step into the challenge.

Make decisions, manage trade-offs and navigate surprises as a team. Familiar workplace dynamics begin to emerge.

Experience the consequences.
02 ↗

LEARN.

Look beneath the outcome.

Guided reflection helps participants unpack their choices, question assumptions and connect behaviours to your values.

Make the invisible visible.
03 ↗

APPLY.

Bring the learning to work.

Workplace scenarios, structured practice and action planning turn insights into practical commitments.

Choose your next move.
Three penguin explorers combining pieces of a shared star puzzle

WHAT PLAY CAN REVEAL

See and feel how behaviours shape results.

In a shared simulation, teams experience the impact of their decisions and interactions. What emerges creates a starting point for meaningful reflection.

Individual behaviours

Actions, tendencies and perspectives reveal how people put the organisation’s culture into practice.

Team dynamics

How people work together can reveal team norms and subcultures that can be reinforced or realigned.

Open conversations

Shared experiences bring assumptions and perspectives to the surface, creating opportunities for honest dialogue.

Together, these insights provide a foundation for transformative facilitation and practical action.

YOUR CULTURE. YOUR CONTEXT.

One approach.
A world of possibilities.

The story draws people in. Your values and learning priorities give it purpose. We shape the experience around the behaviours you want to strengthen.

Culture activationEmployee onboardingOrganisational change

VALUES IN ACTION

Give your values a shared meaning.

Help people explore what your organisation’s values look like in everyday decisions. Shared experiences provide concrete examples that teams can recognise, discuss and practise together.

  • Your values and behavioural expectations
  • Workplace scenarios and reflection questions
  • Immersive storylines, learning materials and action planning
Explore a program for your organisation ↗
Pirate explorer offering a map from a miniature adventure ship
Illustrative CulturePlay phone dashboard showing missions, points and team progress

BEYOND THE WORKSHOP

Keep the
conversation going.

Give teams something to return to, long after the game ends.

Optional reinforcement tools can include culture cards, visual reminders, branded learning materials and a gamified mobile app to support continued engagement.

We’ll help you explore the tools that suit your objectives and rollout.

Discuss reinforcement options ↗Mobile gamification is an optional add-on. Dashboard shown is illustrative.

DESIGNED AND FACILITATED BY MINDTRAC

Imagination meets
learning expertise.

Playful on the surface.
Purposeful at every step.

Since 2016

Game-based learning simulations deployed in multinational organisations.

ManufacturingR&DSemiconductorsFinancial servicesOil & gas
01 / DESIGN

Built around your context.

Your values and workplace challenges shape the simulation, reflection prompts and practical application.

02 / FACILITATE

Guided beyond the game.

Experienced facilitators help teams examine their decisions and translate the experience into workplace insight.

03 / SCALE

Designed for consistency.

Facilitator preparation and quality checkpoints support delivery across cohorts and locations.

A FEW THINGS YOU MAY BE WONDERING

Good questions.
Clear answers.

What is CulturePlay?

A simulation-led learning experience that helps teams explore workplace values and behaviours through play, facilitated reflection and practical application.

How is it different from team building?

CulturePlay combines a shared team experience with a deliberate learning process designed to help people put desired values and behaviours into practice. Facilitators draw on the behaviours, decisions and interactions that emerge during the simulation to explore their impact at work, followed by practical application and action planning.

Can you customise it around our values?

Yes. We can align the experience, discussion prompts and workplace scenarios with the values and behaviours your organisation wants to strengthen.

Do participants need gaming experience?

No gaming experience is required. Participants are introduced to the activity and guided through the experience, with the emphasis on teamwork, decisions and reflection.

Is CulturePlay a mobile app?

The core experience is facilitated, simulation-led learning. A gamified mobile app is available as an optional extension beyond the workshop.

Can it support multiple cohorts?

We can discuss a rollout across cohorts and locations, including facilitator preparation and delivery requirements.

LET’S BRING YOUR CULTURE TO LIFE

What would you like
to put into play?

Tell us what you want your people to do differently. We’ll explore how CulturePlay can help them experience, understand and practise those behaviours.

Share your priorities through the CulturePlay enquiry form. We’ll use your details to respond to your enquiry.

Penguin explorer pointing towards a new possibility
What would you like to explore?
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